Instagram is HUGE right now. It’s got like 400 million users on it- or something crazy! With all those people using it, it’s important to have your feed stand out in some way. Whether you have a shop page or just a personal insta like me, you might want to try to “theme” your instagram to attract more engaged followers!
I get a lot of questions about how I edit my instagram photos and get a white, crisp look to them. So I thought I would share some of my favorite instagram tips and tricks!
1// Edit all your photos the same. This is an easy way to give your feed a consistent look and feel. I use VSCO to edit my photos. I use the same filter for each photo. Pick one you like and stick with it! It makes a big difference when you look at your insta feed as a whole. Also, try to take your photos with the same light. In our house, the light is best between 11-4 so I try to take my instagram pics sometime in that time frame. It just makes it a whole lot easier to edit when the lighting is good.
2// Use white space. This is also known as negative space in photography. Sometimes it’s best to have some space around your subject so your eye can focus on what’s most important. Here’s a great article about negative white space. When taking a photo, pay attention to the background. I try not to have my backgrounds busy. This helps create an overall white + bright feel to my feed. It makes it look simple + more minimal.
3// Make whites, whiter. This is one of my tricks I use to really have my photos bright + stand out a bit. When I take a photo against one of our white walls in the house, sometimes it doesn’t actually turn out as white as I want. I use the app FaceTune and actually take those white spaces and make them whiter.
See that white line?? That’s where I started whitening the background. It really makes your photos POP.
4//Vary your photos. At first I was just posting photo after photo of Gracie. Which of course I still love. However, when I started mixing up the photos I was taking, I started getting more followers. When you break up your photo style, it makes your feed more interesting. Now I try to vary between photos of me, home decor photos, gracie photos, flat lays, nature photos, etc. Pick 4-5 “types of photos” and keep switching between them.
5// Plan it out. Try the app Planoly to test out your new look before actually posting to instagram. See how your photos look as a whole, first! You can move them around in the app and see what looks best.