Category Archives: Random

GIFT GUIDE FOR THE ENTREPRENEUR

Gift guide for entrepreneurs!

I’ve been an entrepreneur for a few years now + it’s a super fun role to be in! Not all bosses work from home, but many of them do! These are some of my favorite gifts for those bosses in your life (or future CEOS!) 

1// Girl Boss book is such an inspiring read! 

2// This CEO tank is the perfect work uniform for that entrepreneur in your life. 

3// Not every boss has a podcast, but I’m sure it’s a goal to start one! Why not give them the first tool they need: a microphone

4// You can actually set the temp of this mug so it keeps your coffee hot all day! 

5// These glasses help block the blue light that comes from smartphones and computers! I’ve even heard they reduce headaches! 

6// You can’t go wrong with a simple notebook

7// This laptop sleeve protects their work while traveling! 

8// An entrepreneur can never have too many chargers! 


MEDIA MONDAY: HOW TO SKYROCKET YOUR TRAFFIC FROM PINTEREST


Chances are, you already have a Pinterest account. Maybe you occasionally pop on there when you’re looking for a last-minute dinner recipe or a DIY baby shower gift. While Pinterest can be a perfect place for these random pins + inspiration, it can be SO MUCH MORE when you are a blogger, influencer, or business owner.

HOW TO SKYROCKET YOUR TRAFFIC FROM PINTEREST

Pinterest has consistently brought over 100k views to my personal blog and it continues to be my #1 source of traffic! Once you start looking at Pinterest as a search engine, and not just a random place to get craft ideas, you can start harnessing it’s power to grow your biz!

We’re going to share our favorite tips for skyrocketing your traffic from Pinterest! Are you ready to take your business to the next level?

+ CONVERT TO A BUSINESS ACCOUNT

By turning your Pinterest into a business account, you unlock all of the analytic features! This means you can see which pins are doing the best + which need some TLC!

+ CLEAN UP YOUR ACCOUNT

After converting your account to a business account, you need to clean up your page. If you already have boards, go through them and make sure they apply to your business. You don’t need to keep any boards called “Aunt Julie’s 50th” or anything super specific like this.

We recommend starting out with 10 boards.

Your boards should be related to your niche. For example, if you sell baby headbands, having a board about baby toys may not totally be in your “niche” but that board will attract your ideal customer (a mom with young kids).

One of your boards should be dedicated to YOUR PRODUCTS. Name this board something simple, like your biz name.

Note: Don’t go crazy with weird board names like “YUM”. Instead, call it Baby Food. Keywords are SO important on Pinterest.

+ WHAT TO PIN

We go by the rule of 70% // 30% . Start out by pinning 70% of other people’s content + 30% of your own. In order to get your account seen, you have to pin high-quality content that will get re-pinned. Once Pinterest sees that you are pinning good quality pins, you can start to pin more of your own products.

+ GROUP BOARDS

One of the secrets to Pinterest is group boards! A group board is a board that has multiple Pinterest users on it. All the members of the board are allowed to pin content to that board. This really expands the reach of a pin. Some group boards have thousands of followers + if you pin to that board you’re getting tons of views to your content/product.

The hard part is you have to be invited to group boards (or start your own). To be invited to one, you have to email the creator of the board and ask if they can add you. It’s super tedious, but I recommend spending some time each week emailing group board owners. To find the board owner, you look at the contributors and click on the FIRST PROFILE PIC. Either read the rules of the group board OR you can message that owner.

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We have been building up our group boards for 3 years + are in some of the best ones in the Small Shop world. One of the perks of having The Graceful Company manage your Pinterest is that you get access to our group boards through our account! 

+ GRAPHICS

It’s super important to always be pinning your content from your website, Etsy, Instagram, Facebook, or anywhere else your products are. However, it’s equally as important to be creating custom VERTICAL graphics designed JUST for Pinterest.

We do this by using PicMonkey, Canva or even Instagram stories. The ideal aspect ratio for a Vertical Pin is 2:3 – 600px wide x 900px high. Square images also tend to do great on Pinterest, as well! While super long pins used to preform really well, Pinterest has stated that pins longer than 1260px will get cut off on the Pinterest feed.

The words you put on the graphic also are extremely important. It MUST entice the reader to click in. After all, that IS the point of pinterest – driving traffic to your site or product. So make the heading clickable, searchable, intriguing, and maybe a little secretive. Here are some great examples: The 5 secrets of selling on Shopify, The baby product you desperately need, or anything HOW-TO. 

Here are a few of our top performing pins on pinterest.

HOW TO SKYROCKET YOUR TRAFFIC FROM PINTEREST 

Pinterest is such an important tool you need to start using to grow your business! Millions + millions of users go on Pinterest to purchase items + if your brand is not there, you are missing out on tons of traffic + sales. 

If you are a DIY sort of biz owner, these tips + strategies will help you get a jumpstart on Pinterest. If you are wondering where the heck you’ll get the time to be pinning everyday, making graphics, pinning to group boards, optimizing your pins, using keywords, and more, we’d love to help you out! 

To inquire about our Pinterest Management Service, email my agency here: hi@thegracefulcompany.com . We’d love to take you to the next level! 

HOW TO SKYROCKET YOUR TRAFFIC

5 Reasons St. Thomas Needs to be on your Bucket List!


We’re heading into Fall + for some of you, those cold winter months. Days are getting shorter and it’s about that time we all start dreaming of tropical vacations. Am I right?! We just got back from a dreamy vacay in St. Thomas and I’m so excited to share it with you! Here are 5 reasons why St. Thomas needs to be on your bucket list ASAP!

1// Margaritaville Vacation Club by Wyndham (Wyndham St. Thomas)

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy 5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy 5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy
This resort is incredible! It’s located on Water Bay in the cutest little cove! It’s the perfect escape for anyone who wants adventure OR if you prefer the more laid-back experience. We did a little bit of both here and loved every second! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

Our favorite things to do at the resort were swim at the mountain top infinity pool, hang at the Margaritaville Restaurant, play pool games at the other pool + the spa! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

 St. Thomas is amazing because it’s the US, but it really feels like you are in an extremely exotic country. There are mountains and hills, the greenery is lush, and the weather is amazing. Unlike Florida, the temperatures rarely vary from the 80s in the day and 70s at night! + it’s always breezy! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

We highly recommend staying at this resort when you visit! It’s the perfect location! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

2// Underwater adventures

Just down the road from the Wyndham St. Thomas is an amazing place called Coral World Ocean Park. They have SO many exhibits and activities here, including sea lion encounters, a touch pool, turtle pool and more. We had the amazing opportunity to do SNUBA! SNUBA was amazing because you get the feeling and view of a scuba diver but you don’t have the cumbersome diving gear. A certified guide leads you on an adventure through the protected waters around Coral World. 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

We had SO much fun! This is definitely something I would do again! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy 5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy 5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

If you aren’t in the mood for a guided adventure like SNUBA, you can always rent scuba gear at one of the local beaches! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

3// Beautiful Beaches

Speaking of beautiful beaches, holy cowwwww – St. Thomas is full of them! One of St. Thomas’ beaches, Magens Bay was actually voted as one of the world’s most beautiful beaches by both Conde Nast + National Geographic. 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy 5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy All over the island there are tons of other beautiful beaches like Brewer’s Bay, Bologna Bay, Hull Bay, Secret Harbor, Sapphire Beach, and Coki Bay. They are all stunning! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

4// The VIEWS! 

Everywhere you look, there is an amazing view. I was BLOWN AWAY by the hills and mountains. We took a tour around the whole island and got to see some of the most famous views of St. Thomas – it was awesome! My favorite place for a stunning view was Mountain Top. 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy 5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

5// No passport or jet lag! 

St. Thomas is a US Territory, so you don’t need a passport! All you need is your Driver’s License and Birth Certificate. The time in St. Thomas is only one hour ahead of Eastern time, so there is no jet lag! 

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy

St. Thomas is a really cool place to add to your bucket list because it’s familiar yet EXOTIC. People in the USVI speak English and use the dollar. There’s WIFI everywhere and even a Kmart! 

I highly recommend adding St. Thomas to your bucket list. When you come here, definitely stay at the Margaritaville Vacation Club by Wyndham! It’s the place to be!  

In honor of #nationalrelaxationday , Margaritaville Vacation Club Wyndham Rio Mar and Wyndham Margaritaville St. Thomas are offering a special deal! Use code: BEFALL18 when you book online at www.extraholidays.com or call 1-800-428-1932 . (Book by 9/30/18 and travel by 11/19/18)

5 Reasons why St. Thomas needs to be on your bucket list! // Review of the Margaritaville Vacation Club Wyndham St. Thomas by Graceful Mommy